How to offer a white label web analytics dashboard powered by Plausible

We’ve made it easy for you to provide or resell a white label version of our simple and privacy-centric web analytics dashboard to your customers. We’ve built several features to make it easy to integrate web analytics powered by Plausible (but without our branding) directly into your user interface.

Many SaaS startups already offer web analytics to their customers using Plausible. One example is Prezly, a storytelling platform that provides a site builder and a newsletter tool, among other services.

Prezly is providing Plausible Analytics powered web analytics to thousands of their customers, including Shopify, Sennheiser and many other international brands. Read more in their announcement.

1. What is Plausible Analytics?
2. Sites API to manage a large number of sites programmatically
3. Embed dashboard to integrate our stats into your user interface
4. Stats API for complete flexibility
5. Proxy to eliminate third-party calls
6. How to explore the white label analytics dashboard powered by Plausible

What is Plausible Analytics?

Plausible provides easy to use, intuitive, lightweight (< 1 KB) and privacy-first web analytics. We don’t collect personal data, we don’t use cookies or other long-term identifiers. We exclusively use EU-owned infrastructure, ensuring visitor stats never leave the EU.

Your customers get a simple yet powerful and fast-loading analytics dashboard featuring all the important metrics at a glance which allows them to focus on creating a better site. The dashboard is easy to use and understand with no training or prior experience required.

You can see an example in this live demo which features real world traffic from our own website. For further details on features and capabilities of Plausible, do take a look at our documentation.

Plausible is trusted by thousands of paying subscribers. We’re a completely independent, self-funded and bootstrapped startup launched in 2019. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. Tens of thousands of websites actively use Plausible and we count more than 2 billion pageviews between them each month.

Here are the features we’ve built to help you resell or provide a white label analytics dashboard powered by Plausible to your customers:

Sites API to manage a large number of sites programmatically

Sites API allows you to add and manage a large number of sites programmatically. You can add sites, delete sites or change domain names using the sites API.

You can add or delete goals and custom events using the sites API as well. Goals and custom events allow you track actions that you want visitors to take on a site.

Actions such as signing up to a newsletter, clicking on a “Download” button, registering for an account, purchasing a product, clicking on an external link, downloading a file or completing a checkout form of an ecommerce store.

You can set these up for your customers so they can automatically track actions without any additional effort. You can learn more about goals and custom events here.

The sites API also allows you to create shared links, which you then use to embed the dashboard into your product or user interface. Read more below.

See our sites API documentation.

Embed dashboard to integrate our stats into your user interface

Embed dashboard allows you to embed our default dashboard (without Plausible branding) into your user interface. You get our modern, fast-loading and fully featured web analytics without any need for you to build a dashboard yourself.

The embed dashboard allows you to select the dashboard’s theme (light, dark or system) or optionally choose a custom background color too. You can change CSS rules to make sure that the embedded dashboard aligns with your site design.

You can also apply filters to the embed dashboard to segment the audience. These filters will be automatically added to your embed dashboard every time it’s loaded. You can read more about filtering and segmenting here.

Learn more about the embed dashboard functionality here.

Stats API for complete flexibility

Stats API allows you to take individual metrics and create a custom-built dashboard within your user interface in whichever shape or form you want. Show one particular metric only or build a fully featured dashboard from scratch. It’s all possible.

While the Stats API requires more development time than the embedded dashboard option, it offers complete flexibility.

Do you prefer to offer a fully featured dashboard but also display specific metrics in certain sections of your user interface? Stats API can also be used in combination with the embedded dashboard.

See our stats API documentation.

Proxy to eliminate third-party calls

Proxy allows you to run our lightweight web analytics script as a first-party connection from your domain name eliminating third-party calls. Another benefit of this approach is that you’ll be getting more accurate stats, as content blockers don’t typically block first-party scripts.

You can proxy requests to Plausible in various ways, all depending on how you’ve built your product and on your hosting situation. There’s an NPM package, an events API, Apache and Nginx server instructions and much more.

Learn more about the proxy functionality.

How to explore the white label analytics dashboard powered by Plausible

You can explore Plausible using our free trial. We have a 30-day free trial with no credit card required and no other restrictions. All the features described in this post are available during the trial. These 30 days allow you to fully explore Plausible, our dashboard and integration into your user interface.

Contact us if you have any questions about a possible integration of Plausible Analytics into your product and need any help from our side.