Plausible Analytics is built with simplicity and speed in mind. There is no navigational menu. There are no additional sub-menus. There is no need to create custom reports. You get one simple and useful web analytics dashboard out of the box.
Rather than tracking every metric imaginable, many of them that you will never find a use for, Plausible Analytics focuses on the essential website stats only. It's easy to use and understand with no training or prior experience.
Here’s what you can discover on your Plausible dashboard. You can also explore our live demo where you can see the actual traffic of our website.
See the number of unique visitors, total visits (sessions), total page views, views per visit, the bounce rate (the percentage of sessions that had one page view only) and the visit duration. You can click on a particular metric to display it in the top graph.
You can choose a different time range that you want to analyze in the date picker in the top right. The visitor numbers are automatically presented on the graph. The time format (24-hour or 12-hour am/pm) for the top graph timelines is displayed automatically based on your browser's defined language.
We get all the favicons (your site favicon and the favicons of all the referral sources) directly from the DuckDuckGo API. We display the same icon that DuckDuckGo shows in their search results.
Set a different chart interval
You can set a different unit of time the stats on the chart are grouped by in the top right of the chart itself. The available interval options depend on the date range you've selected. For example, if you select "Today", you can display the stats by minute or by hour.
Or if you select "Last 30 days", you can display the stats by day or by week. You can display the stats by days, weeks or months if you choose a wider timeframe.
Compare your stats over time
You can also compare your stats over time. Our comparison feature allows you to analyze stats of a specified date range and compare them to another period. "Previous period", "Year over year" and "Custom period" comparisons are all available. You can also match by day of the week to avoid any discrepancies caused by the weekend.
Select "Compare" in the date picker or press the "X" key on your keyboard to enable the comparison feature. Learn more on how the comparison works here.
By clicking on the number of "current visitors" (defined as those that visited the site in the last 5 minutes) or by selecting "Realtime" in the date picker in the top right, you can see the realtime dashboard that tells you what's happening on your site live in that moment.
The realtime dashboard also includes a pageview graph for the last 30 minutes. It's updated every 30 seconds so you don’t have to refresh it to stay up to date.
You can go granular and click on any of the metrics in your Plausible dashboard to filter the dashboard by it. You can mix and match filters too. This is an easy way for you to segment your audience. For instance you can drill down to see traffic coming from a specific marketing campaign to a specific landing page over time.
You can also use the "Filter" button on the top of your dashboard which gives you extra functionality. It allows you to filter the dashboard by multiple sources, countries, pages and more, all at once. You can also search for any metric, exclude segments of your audience and group pages. Learn more about filtering here.
See all the top referral sources of traffic ranked by the number of unique visitors. You can click on the "Details" button to see the full list which also includes additional metrics such as the bounce rate and visit duration of the individual referral. Read more here.
You can click into the "Campaign" tabs of the Top Sources report to see your campaigns isolated from other traffic sources. These are visitors coming from UTM tagged links such as those in your emails, social media or in your paid advertising campaigns. Click on "Medium", "Source", "Campaign", "Term" and "Content" to explore these. You can learn more about link tagging here.
Note that the referral sources including UTM and other query parameters are counted only when they start a new session on your site.
See all the most visited pages on your site ranked by the number of unique visitors. You can click on the "details" button to see the full list with additional metrics. The number of pageviews, bounce rate, and time on page for the individual pages are included too.
You can also get insights into the visitor flow by looking at the "Entry pages" and "Exit pages". Click on the "details" button to see the full list with additional metrics. For "Entry pages" details include visit duration for visits that started on a specific page and for "Exit pages" details include the exit rate percentage. Read more here.
Looking for the definitions of the metrics you have access to? See this list.
See the list of countries, regions and cities your traffic is coming from. You can click on the "details" button to see the full list ranked by the number of visitors. Read more here.
Want a quicker way to navigate the dashboard? You can use the keyboard shortcuts to do so. Here's the full list of shortcuts we support.
You can see the device, browser and operating system your visitors are using. Click on the individual browser or operating system to drill down and see browser versions and OS versions too. Read more here.
Goals, properties and funnels
You can track events and goals to identify the number of unique converted visitors, the total number of conversions, the conversion rate, and the referral sites that send the traffic that converts the best. You can assign dynamic monetary values to goals and custom events to track revenue attribution. We also have an automated way to track 404 error pages, external link clicks and file downloads.
By sending custom properties alongside custom events or pageviews, you can create your own metrics to collect and analyze data that Plausible doesn’t automatically track.
And you can follow the visitor journey from a landing page to a conversion with our multi-step funnel analysis.